Looks Opticians - Birmingham's favourite Opticians

 

 

 

 

Why Franchising?

 

Franchised businesses typically get up and running and become profitable more quickly. This is because the franchised operation has an existing brand awareness and may have instant recognition. Customers feel more comfortable with brands that they know.

 

In the UK there many successful franchises including Kentucky Fried Chicken, Prontaprint, Kall Kwik, Pizza Express, Clarks & K Shoes and Swinton Insurance.

 

You Own The Business

As a director of your own business you are able to reap the rewards of your endeavours and ideas. There is no limit to your earnings and business owners are more committed to making the business a success.

 

You Get Business Support

You are able to benefit from existing managerial know how, management procedures, greater supplier discounts and shared marketing and design skills.

 

A Proven Concept in Optics

Franchising has been proven to work in optics, particularly now that the market place has become more competitive and customers are looking for greater value and the latest promotion.

 

Only 4% of new franchisees fail in the last 5 years of trading compared with 39% of non-franchise new businesses.

 

Why Looks Opticians?

Looks Opticians has a proven track record and has grown rapidly with sales having more than doubled in the last 5 years. The Managing Director, Miles Southerton, a qualified dispensing optician, has successfully owned and operated a leading opticians franchise and understands franchisees needs.

 

If you decide to take a Looks Opticians franchise, then you will receive the support your require to make it a success, with a flexible package, which includes:

 

  • Finding the right location and site
  • Fitting out the practice and providing a computer system
  • Competitive buying terms for frames, contact lenses, lenses and accessories
  • Quality products from some of the UK's leading brands
  • Use of Looks online lens dispensing and ordering system
  • Benefit from Looks exclusive pricing system
  • Participation in one of the UK's best marketing and promotional programmes
  • Benefitting from Looks Opticians management procedures

 

 

Quality Products Service and Training

From day one you will be able to offer the customer "quality eye care at competitive prices". This is because you will benefit from Looks Opticians exclusive complete price system for frames and lenses and our preferential buying terms.

 

Looks Opticians are continuously negotiating preferential terms with major suppliers including Alcon, Ciba Vision, Essilor, Optical Service and Wesley Jessen.

 

You will be able to benefit from our online lens dispensing and ordering system, which saves you time and money and provides the customer with high quality lenses, quickly and efficiently.

 

Full optician and support staff training will be provided, according to your requirements and experience.

 

A Full Marketing Package

Looks Opticians, a finalist in the Optician Magazine Eyecare Awards, provides you with marketing campaigns that help you to stand out from your competitors.

 

This includes:

 

  • Highly recognisable corporate image
  • Unique sight test reminder marketing
  • Effective advertorials for new branch openings
  • Customised practice leaflet
  • Customised website and and e-commerce facilities
  • Spectacle pricing labels
  • Stationery and business cards
  • Full promotional campaign materials, window banners, instore posters and A board posters
  • Direct mail, leaflet drop and advertising marketing and design

 

Typical Costs

 

New Branch

A typical branch can expect a first year sales turnover of approximately £200,000 - £300,000, depending upon location and site, with say a gross profit of 70%.

 

We estimate that the typical total start up cost for a new Looks Opticians store is in the region of £120,000. Of this the partners are expected to provide £30,000, which will be in the form of loan capital. Looks will provide a further loan capital of £30,000 to match that put in by the partners.

 

The remainder is then sourced on your behalf through bank borrowing and leasing finance.

 

The monthly franchise fee is 7.5%, plus up to 4.5% for marketing.

 

Existing Branch

This will appeal to opticians, who are currently trading, but feel that they would benefit from a highly recognisable corporate image and from improved marketing.

 

Owner opticians will be able to concentrate on the clinical aspects, whilst also benefitting from Looks full retail package and management skills.

 

There is a monthly franchise fee of 5.0%, plus up to 4.5% of sales turnover for marketing.

 

What To Do Next?

If this appeals to you then contact Miles Southerton, Managing Director on:

 

0121 427 3535 or e-mail: info@looksopticians.co.uk

 

We will help you to choose the right location based on demographic profile, footfall and the competition, or can advise what to do next if you have an existing practice.

 

 

 

Opening Hours : Monday - Saturday 9.00am - 5.30pm

Early or later appointments by request. Now open Bank Holidays

 

 

Looks Opticians
154 High Street, Harborne, Birmingham, B17 9PN, United Kingdom
Tel: 0121 427 3535
Contact Us

 

 

 

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